Blogs - communologi

An attempt to use mental models for market research.

New post on my blog www.thoreauid.com. This post contains: 1. A short introduction on Mental models as a UXP strategy method 2. The assumption that Mental Models could be used for market research. 3. A plan to test this assumption with my own business, and a call for your insights, comments and, hopefully, involvement in this research because it can impact your business too.… Continue

Added by Guillaume Thoreau on December 17, 2008 at 3:26pm — 1 Comment

Startup Camp Nov 2008

I went to the Startup camp 2008 event tonight and stayed for the first 3 presentations. They were: - Patrick Lor, the founder of iStock, who has successfully sold his company for $50 million. He talked about VC pitches - George, one of the founders of Smart Hippo, a site that provides you with the best mortgage deal possible - Bruno, one of the founders of DokDok, a document and version management software that banks on people not changing their habits of sending files by emails rather than cre… Continue

Added by George Angel on November 28, 2008 at 12:07am — No Comments

Youth and Learning through Web 2.0

A new study by USC and UC Berkley has come to some astounding conclusions about the way young people use the Internet and especially Web 2.0 technologies to learn important social and technical skills: * There is a generation gap in how youth and adults view the value of online activity. * Youth are navigating complex social and technical worlds by participating online. * Young people are motivated to learn from their peers onl… Continue

Added by George Angel on November 21, 2008 at 5:32pm — No Comments

Entrepreneurship week

Hello everyone, Did you know it was entrepreneurship week starting November 17, 2008? Since most of us (if not all) are entrepreneurs by nature, I thought it was worth mentioning. If you want to get involved, here is a site that celebrates this week: unleashingideas.org. For more information on how this week came into existence and what it means to be an entrepreneur in today's economy, as well as some very interesting, preconception-shattering fig… Continue

Added by George Angel on November 19, 2008 at 10:30am — No Comments

McKinsey Article - "long tail of industries"

A very interesting article came up on the electronic version of McKinsey Quarterly about the unequal structure of industries, especially those rich in IP and other intangibles, called "Using 'Power Curves' to Assess Industry Dynamics". What this statistical analysis shows is that the more an industry progresses, the more the wealth generated is concentrated in the hands of fewer an… Continue

Added by George Angel on November 14, 2008 at 5:59pm — No Comments

Economic situation getting worse

Here is a chart from the Economist which shows how the US, Japan and the OECD countries' economies will react over the next two years:

The GDP will bounce back, but the unemployment will be severe. Continue

Added by George Angel on November 14, 2008 at 5:29pm — No Comments

Marketers still face steep Web 2.0 learning curve

A recent study by the Marketers Executive Networking Group published by Marketing Ladders under the title "Marketers still face steep Web 2.0 learning curve" shows once again the low level of understanding of the new media by marketers in general. 75% of respondents define social media as media that is based on conversations among users… Continue

Added by George Angel on November 13, 2008 at 2:17pm — No Comments

Marketers overwhelemed because they are trying to do too much!

A recent article from Marketing charts called "Three Marketing Initiatives Key to Breakout B2C Brand Growth" presents a study by the Marketing Leadership Council, as the title describes it, about three key initiatives to growing you consumer brand: Future-Nee… Continue

Added by George Angel on November 5, 2008 at 3:52pm — 1 Comment

Letter to McKinsey Quarterly

Recently I read an article in the McKinsey Quarterly called "Seven Ways China Might Surprise Us in 2009" and I wrote about a way that I thought was not very much explored in the article. Here is my letter (which might get published in the print version of the McKinsey Quarterly): "Hi, I truly appreciated your article since I am a great fan of Chinese culture and business. I have recently traveled to Chin… Continue

Added by George Angel on November 5, 2008 at 11:16am — No Comments

"Too small to fail"

Howard Lindzon, a Canadian hedge fund manager, inspired a blog by Seth Godin about thinking big and acting small as a company. A very interesting perspective on today's economy, where mass media rewards thinking and acting big, which leads to the kind of debacle we are living right now. It triggers a reflection about startups as well, hiring loads of programmers befor… Continue

Added by George Angel on October 30, 2008 at 12:58pm — No Comments

Why we created this network

In my years as a marketing professional, I've always been struck by how resource-constrained (even in the largest, best-resourced companies) my colleagues and I have been to get things done. Of course, the targets don't reflect this. As marketers, we're expected to deliver growth and deliver it now! Typically this is approached in a rather piecemeal fashion - an e-newsletter here, a direct mail there...maybe throwing in some basic analytics for good measure. But we all know that the best marketi… Continue

Added by Heidi Wilson on October 30, 2008 at 10:35am — No Comments

Marketing and Cloud Computing

There is quite a buzz going on right now about cloud computing. It is hailed as the future of the Internet and predicted to change the face of business forever. But how will this concept going to change your marketing? This is a question that we will try to explore in a series of posts which will start by defining and demystifying cloud computing all the way to understanding Nicholas Carr's "The Big Switch" and how to make the best use of these new concepts in your marketing efforts. Stay tune… Continue

Added by George Angel on October 14, 2008 at 4:12pm — 1 Comment

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