Featured Blog Posts (7)

A new study by USC and UC Berkley has come to some astounding conclusions about the way young people use the Internet and especially Web 2.0 technologies to learn important social and technical skills: * There is a generation gap in how youth and adults view the value of online activity. * Youth are navigating complex social and technical worlds by participating online. * Young people are motivated to learn from their peers onl… Continue

Hello everyone, Did you know it was entrepreneurship week starting November 17, 2008? Since most of us (if not all) are entrepreneurs by nature, I thought it was worth mentioning. If you want to get involved, here is a site that celebrates this week: unleashingideas.org. For more information on how this week came into existence and what it means to be an entrepreneur in today's economy, as well as some very interesting, preconception-shattering fig… Continue

A very interesting article came up on the electronic version of McKinsey Quarterly about the unequal structure of industries, especially those rich in IP and other intangibles, called "Using 'Power Curves' to Assess Industry Dynamics". What this statistical analysis shows is that the more an industry progresses, the more the wealth generated is concentrated in the hands of fewer an… Continue

A recent study by the Marketers Executive Networking Group published by Marketing Ladders under the title "Marketers still face steep Web 2.0 learning curve" shows once again the low level of understanding of the new media by marketers in general. 75% of respondents define social media as media that is based on conversations among users… Continue

Recently I read an article in the McKinsey Quarterly called "Seven Ways China Might Surprise Us in 2009" and I wrote about a way that I thought was not very much explored in the article. Here is my letter (which might get published in the print version of the McKinsey Quarterly): "Hi, I truly appreciated your article since I am a great fan of Chinese culture and business. I have recently traveled to Chin… Continue

A recent article from Marketing charts called "Three Marketing Initiatives Key to Breakout B2C Brand Growth" presents a study by the Marketing Leadership Council, as the title describes it, about three key initiatives to growing you consumer brand: Future-Nee… Continue

In my years as a marketing professional, I've always been struck by how resource-constrained (even in the largest, best-resourced companies) my colleagues and I have been to get things done. Of course, the targets don't reflect this. As marketers, we're expected to deliver growth and deliver it now! Typically this is approached in a rather piecemeal fashion - an e-newsletter here, a direct mail there...maybe throwing in some basic analytics for good measure. But we all know that the best marketi… Continue