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Guillaume Thoreau

Guillaume Thoreau's Blog (1)

An attempt to use mental models for market research.

New post on my blog www.thoreauid.com. This post contains: 1. A short introduction on Mental models as a UXP strategy method 2. The assumption that Mental Models could be used for market research. 3. A plan to test this assumption with my own business, and a call for your insights, comments and, hopefully, involvement in this research because it can impact your business too.… Continue

Added by Guillaume Thoreau on December 17, 2008 at 3:26pm — 1 Comment

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