Heidi Wilson's Blog (1)

In my years as a marketing professional, I've always been struck by how resource-constrained (even in the largest, best-resourced companies) my colleagues and I have been to get things done. Of course, the targets don't reflect this. As marketers, we're expected to deliver growth and deliver it now! Typically this is approached in a rather piecemeal fashion - an e-newsletter here, a direct mail there...maybe throwing in some basic analytics for good measure. But we all know that the best marketi… Continue