Marketers overwhelemed because they are trying to do too much!

[George Angel]

A recent article from Marketing charts called "Three Marketing Initiatives Key to Breakout B2C Brand Growth" presents a study by the Marketing Leadership Council, as the title describes it, about three key initiatives to growing you consumer brand:

Future-Needs Based Investing
Aggressive Segment Orientation
Marketing Talent Focus

The last two are direct expressions of communologi's philosophy, namely that the marketer in a company should focus on a few, strategic aspects of the marketing plan, while leaving the tactical aspects to specialized resources outside the company.

Take a look, tell us what you think...

[Heidi Wilson]

This is great - I especially like this excerpt:
“What makes the results of our investigation so appealing, particularly in today’s environment, is that they guide marketers toward doing fewer things well rather than diluting their attention toward additional tasks for their already full plates,” said Dr. Tom Svrcek, the Council’s managing director and head of research. “Lately we have seen an alarming trend toward the proliferation of experimentation while attempting to achieve sales goals. Our results suggest that far greater returns are achievable through the proper execution of just a few key activities.”

it just reminds us that it's important to try to focus on doing a few things well, but odds are you're still going to be on the hook for all of it!