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Marketers still face steep Web 2.0 learning curve
A recent study by the Marketers Executive Networking Group published by Marketing Ladders under the title "Marketers still face steep Web 2.0 learning curve" shows once again the low level of understanding of the new media by marketers in general.
75% of respondents define social media as media that is based on conversations among users, a very simplistic way of looking at this phenomenon. However, despite a lack of expertise, more than 67% report they will increase their social media advertising budget in 2009 and see many benefits to adopting social media. These include the ability to engage and communicate with customers and the relatively low cost vs. traditional media.
Once again it is evident the place we, as savvy Web 2.0 marketers, play in helping organizations understand and deploy social media initiatives.
75% of respondents define social media as media that is based on conversations among users, a very simplistic way of looking at this phenomenon. However, despite a lack of expertise, more than 67% report they will increase their social media advertising budget in 2009 and see many benefits to adopting social media. These include the ability to engage and communicate with customers and the relatively low cost vs. traditional media.
Once again it is evident the place we, as savvy Web 2.0 marketers, play in helping organizations understand and deploy social media initiatives.
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